![]() ![]() Consider that your Alexa Rank compares your website to the entire internet, which is home to over 1.7 billion websites! That's why Alexa Rank is best used as a benchmarking tool to help identify your site's rate of growth - as your business grows and you earn more traffic, your rank will increase. Most small businesses will find that their websites' Alexa Ranks are in very high numbers, meaning low popularity in comparison to other sites, but this is not a cause for concern. It does not measure your site's rank within your own industry, although you can make these comparisons yourself by checking the ranks of other sites. Your site's Alexa Rank is a simple number representing the popularity of your website when compared to all other live websites.
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